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DXB 360 Marketing

Digital display network

Advertising where people already live and workReception and lobby

Smart screens placed inside residential and commercial buildings — receptions, elevators and lobbies. The audience is captive, local and repeat: the same residents pass the same screen several times a day, which is a different proposition from a billboard they drive past once.

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What you get

Everything screen advertising covers.

Reception and lobby screens
Elevator and wall-mounted displays
Building and community targeting
Creative design and adaptation
Scheduling and remote content updates
Campaign reporting

Signs it is time

You are probably here because…

  • Local offers are advertised city-wide to people who will never visit
  • Outdoor reaches people once, in traffic, at speed
  • Print drops in buildings get thrown away unread
  • A new store opens and nobody within walking distance knows
  • Creative is fixed for the month, so nothing can be changed after launch

Capabilities

What this team can do.

Place campaigns in buildings chosen by area, audience and footfall
Reach residents repeatedly in the buildings they live and work in
Update creative remotely, by time of day or by location
Run hyper-local offers that only make sense within a few streets
Report on screen inventory, locations and playback

What changes

After the work lands.

  • Repeat exposure to the same residents, several times a day
  • Placement chosen by building and community, not by broad radius
  • Creative changed remotely without reprinting anything
  • Offers timed to when the audience is actually moving through the lobby
  • A reported list of where the campaign ran and when

What it looks like

The shape of an engagement.

  1. 01

    Select

    Buildings and communities chosen against who you need to reach.

  2. 02

    Design

    Creative built for portrait screens and short dwell time.

  3. 03

    Schedule

    Playback set by location and time of day.

  4. 04

    Run

    Campaign live, with creative updated remotely as needed.

  5. 05

    Report

    Where it ran, when, and across which screens.

How we work

A clear process, built for momentum.

  1. Discover

    We start by listening.

  2. Plan

    From insight to strategy.

  3. Create

    The idea takes a form.

  4. Execute

    Live, and instrumented.

  5. Optimize

    We deliver results, not just reports.

Built with

The tools behind it.

  • DXB360 smart screen network
  • Remote content management
  • Scheduling and dayparting
  • Creative adaptation for portrait screens
  • Playback and inventory reporting

Keep going

Works well with.

Nova and Lyra beside a DXB360 digital display screenOOH Advertising Targeted advertising solutions across outdoor and public media channels.Nova and Lyra with phones above the Palm JumeirahDigital Marketing Strategic online campaigns to enhance reach, engagement, and measurable results.Nova and Lyra at a production desk with a camera and laptopBranding Comprehensive design and branding solutions including visual identity, UI/UX, and creative assets.

Reading

From the studio.

Questions

Frequently asked.

How is screen advertising different from a billboard?
A billboard reaches people once, in traffic, at speed. A screen in a residential lobby reaches the same residents several times a day, standing still, close up. One builds broad awareness; the other suits local offers, openings and services people act on nearby.
Can we choose which buildings our ads appear in?
Yes — placement is selected by area, building type and audience rather than bought as a blanket package. That is the main advantage of the format for a business serving a specific catchment.
Can creative be changed once the campaign is live?
Yes. The screens are updated remotely, so creative can change by time of day, by location, or mid-campaign without reprinting or revisiting a site.

See the screen network

The network, coverage and available placements live on our dedicated site. Have a look, or tell us the area you need to reach.

Visit ads.dxb360marketing.com+971 4 456 1405
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