Discover. Create. Measure.
A clear process, built for momentum.
Five stages, each ending in something you keep — whether or not you continue to the next one. The measurement is agreed in the first stage, so nobody argues about the scoreboard three months in.
- 01Nova leads
Discover
We start by listening.
We work closely with you to understand the business goals, the challenges, the audience and the vision. This is also where we agree what success will be measured against — before anyone proposes an idea, so nobody is arguing about the scoreboard three months in.
What you get at this stage
- Discovery session notes and the questions they raised
- Audience, competitor and category snapshot
- Agreed success measures and the reporting cadence
- A written scope with what is deliberately out of it
- 02Nova leads
Plan
From insight to strategy.
Research into market trends, audience behaviour and competitors turns into a written position: who we are talking to, what we need them to believe, and which channels can carry it. From there we build the roadmap, the channel split and the timeline, with an owner against every line.
What you get at this stage
- Written positioning and messaging framework
- Channel plan with budget split and rationale
- Roadmap and timeline with named owners
- Measurement plan — what is tracked, and where it lands
- 03Lyra leads
Create
The idea takes a form.
Identity, narrative, art direction and the shape of the experience. Concepts are built against the definition rather than around it, so the creative and the strategy do not drift apart. Then the teams produce the work itself — campaign, brand system, website, CRM build or activation — aligned, tested and instrumented before it ships.
What you get at this stage
- Concepts and art direction, with the thinking behind each route
- Master brand or campaign assets in production-ready formats
- The built deliverable — site, system, film or stand
- Review rounds against the agreed scope, not open-ended
- 04Nova + Lyra
Execute
Live, and instrumented.
We roll out, monitor and stay connected. Tracking is verified on day one rather than discovered to be broken in week three, so the first week of data is usable instead of something to apologise for later.
What you get at this stage
- Launch checklist, signed off before go-live
- Tracking and conversion events verified on day one
- A support window with a named contact
- Handover documentation for anything your team will run
- 05Nova leads
Optimize
We deliver results, not just reports.
What ran, what moved, what did not, and what changes next. Reporting exists to drive the following decision — otherwise it is an expensive newsletter. The work that is earning its budget gets more of it, and the work that is not gets cut or fixed.
What you get at this stage
- A live dashboard you can open without asking us
- Review sessions that end in decisions, not observations
- A prioritised list of what changes next and why
- Test log — what was tried, what it showed
Questions
Before you get in touch.
- How long does a typical engagement take?
- It depends entirely on scope — a campaign can move in weeks, a brand system or a CRM implementation runs over months. What stays constant is that Discover and Plan come first. Skipping them to start producing faster is the single most reliable way to spend a budget on work that misses.
- Do you work in stages or all at once?
- In stages, with a decision point at the end of each. You are never asked to approve a build before you have seen the strategy it is built on, and each stage produces something you keep whether or not you continue to the next one.
- Who do we deal with day to day?
- A named contact from Discover onwards, not a rotating queue. The specialists change depending on which stage the work is in — strategy, creative, development, media — but the person who knows your account does not.
Start at stage one.
Discovery is a conversation, not a pitch. Tell us what you are trying to move and we will tell you what we would look at first.